Thaesis is an independent strategy consultancy firm, established in 2006 and based in the city of Utrecht. We are centrally located in The Netherlands and only a 30 minutes train ride away from Schiphol Airport. Specialized in strategy and innovation, with renowned clients in media, education, and healthcare.

We believe culture eats strategy for breakfast

You excel in formulating strategic judgment, whether in business or in public policy. But current market developments require you to move faster. With every resolution you are faced with the challenge to give rise to change in your organization.

Thaesis involves your organization from the outset. Key partners from inside and outside the organization become collaborators in the strategy formulation process. Since they understand the impact of change, they will support decisions and reinforce strategy implementation.

You become versed in collaborative strategic decision-making, engaging your organizations culture for future strategic change.


Thaesis gives keynote speeches and publishes on strategy and innovation in media, education, finance, and healthcare. We carry out independent trend analysis, and host vision panels and discussion dinners.


Together with our clients we formulate strategies, innovate business models, and design organizations. We carry out strategic due diligence research and layout business cases.


Thaesis is available for acceleration of new business development and transition planning ensuing a strategy process. At request of clients we execute program management.